The rise in demand for web content management and multi-channel user experience of the consumer drives the web content management market towards growth. Mounting data on the website and poor network connectivity restraints the web content management market. Integration of advanced technologies with the web content management system is expected to offer significant growth opportunities for the market. However, the implementation of web content management with existing technologies and systems is a major challenge for the web content management market.
The market is segmented by component, deployment type, organization size, industry vertical, and region. The component is bifurcated into solution and service. Solutions segment is further classified into digital marketing management, social and mobile content management, web experience management, and content analytics. On the basis of service, it is categorized into training & support service, implementation service, and consulting service. Based on the deployment type, the market is divided into cloud and on-premises deployment. By organization size, it is categorized into large and small & medium. Based on industry verticals, the global web content management market is segmented into banking, financial, and insurance (BFSI); aerospace & defense; healthcare; public sector; IT & telecom; retail; and others. Based on geography, the market is analyzed into North America, Europe, Asia-Pacific, and LAMEA.
The web content management market is identified by stiff competition among the key vendors. New product launches, partnerships, collaborations, and acquisition are prime strategies adopted by the key market players to expand their market presence. For instance, Open Text Corp. acquired Covisint Corp. on June 2017 to expand its cloud-based content management services portfolio.
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Key market players such as – OpenText Corporation, Oracle Corporation, Adobe system Incorporated, IBM Corporation, SDL PLC, Microsoft Corporation, Sitecore corporation, Acquia Inc., Episerver Inc., and EMC Corporation.
Key drivers that are propelling the growth of the market included in the report. Additionally, challenges and restraining factors that are likely to curb the growth of the market are put forth by the analysts to prepare the manufacturers for future challenges in advance.
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The report offers key drivers that propel the growth in the global market. These insights help market players in devising strategies to gain market presence. The research also outlined restraints of the market. Insights on opportunities are mentioned to assist market players in taking further steps by determining potential in untapped regions.
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