According to a new report published by Allied Market Research titled, “Greek Yogurt Market by Type, Flavor, Distribution Channel, and Source: Opportunity Analysis and Industry Forecast, 2020–2027,” The Greek yogurt market size was valued at $7.2 billion in 2019, and is projected to reach $11.2 billion by 2027, growing at a CAGR of 10.9% from 2020 to 2027. Europe dominated the market in 2019, accounting for 44.1% of the total market share. The Greek yogurt market exhibits an incremental revenue opportunity of $4.0 billion from 2019–2027.
Global brands such as Danone, and Chobhani, LLC are bringing new line of innovative yogurts in their milk products range to provide different varieties of products for consumers, and producing healthy solutions. Innovative product offerings such as fully organic, no-sugar products, Non-GMO products, by private labels as well as global brands for specific target group such as ethnic population, working population, athletes, and children is increasing the regional demand for Greek yogurt. In addition, commercialization of different types of yogurt products in the global market is anticipated to provide revenue growth for the Greek yogurt market industry during the forecast period.
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The Greek yogurt market holds a substantial scope for the market growth. The market is currently in its growth stage; however, its contribution to the global market is expected to increase significantly during the forecast period. Increase in demand of flavored yogurt has enforced the market to produce innovative products such as strawberry, blueberry, and vanilla flavors. Growth of the global population and rise in per capita income boost the market growth, thus increasing the production of dairy items. The change in taste and preference of consumers affected the sales in response to dietary concerns for manufacturers to develop differentiated products. Numerous players are entering the Greek yogurt market with innovative food products, using milk as their base. Emerging innovative food items are expected to increase the market competition in the years to come.
The Greek yogurt market is segmented into type, flavor, distribution channel, source, and region. By product type, it is categorized into whole milk, low fat, and nonfat. By flavor, it is classified into plain, strawberry, blueberry, vanilla, and others. By distribution channel, the market is divided into supermarket/hypermarket, convenience stores, online stores, and others. By source, it is bifurcated into organic and conventional. By region, the Greek yogurt market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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North America and Europe are known to be the dominant regions in the Greek yogurt market analysis. European countries have witnessed higher rate of traction for Greek yogurt owing to the increased demand from the consumers. Some of the key macroeconomic factors such as rise in health awareness and surge in per-capita income also play an important role in contributing toward the overall growth of the Greek yogurt market.
However, Asia-Pacific Greek yogurt market is expected to exhibit significant growth in the future, owing to rise in demand for different types of fermented milk products such as yogurt, butter, and cheese consumed in fast food products. In addition, the region has witnessed considerable surge in the number of millennials, who are the forefront consumers of fermented milk products. Therefore, rise in millennial population is anticipated to offer remunerative opportunity for the growth of the Greek yogurt market.
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Key Findings Of The Study
The low fat products segment is expected to grow at a CAGR of 11.1% during the forecast period.
Europe is anticipated to dominate the Greek yogurt market growth, registering a CAGR of 10.5%.
Conventional Greek yogurt is projected to contribute with highest Greek yogurt market share during the forecast time period, with around 95% market share in 2027, and CAGR of 10.8%
The supermarket/hypermarket distribution segment is anticipated to dominate the global Greek yogurt market, with a CAGR of 11.3% during the forecast period.
The strawberry segment is estimated to grow at a CAGR of 10.8% during the forecast period.
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The global market is fragmented with the presence of several market participants across various regions. The strong presence private label brands offers tough competition to the global players. The key players operating in the global Greek yogurt market include Chobani Global Holdings, Inc., FAGE International S.A, General Mills Inc.(Yoplait), Danone S.A., Stonyfield Farm (lactalis), Nestlé S.A., Unternehmensgruppe Theo Müller, The Hain Celestial Group (The Greek Gods), The Kroger Co., and Wallaby Organic.
Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.
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