Cross platform and mobile advertising is considered as a sub division of online advertising. The model of cross platform and mobile advertising has its presence across various markets, geographic locations and organizations so that technology can reach out to the target audience. The advancement of technologies and the interdependence of people on mobile phones, tablets, televisions, computers, laptops and others facilitates cross platform and mobile advertising market.
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The features such as mobility and continuous connectivity in the above mentioned devices are changing the trends of advertising. The CAGR for cross platform and mobile advertising is expected to show a comprehensive growth during 2013 to 2014.
The global cross platform & mobile advertising market is competitive due to the presence of key market players such as 4info, Amobee, AOL, Apple, Facebook, Google, Microsoft, Nokia, Rhythm, Yahoo, Flipkart and others. Social networking sites, search engines and shopping portals are some of the most popular and effective platforms for advertising. AOL, an American multinational mass media company, performs digital distribution of products, services and content, which they offer to advertisers and consumers.
The report analyzes opportunities in the developed and emerging economies so that companies can make strategic decisions and gain competitive edge. The major trends driving this market are the emerging internet enabled mobile phones, development of network technologies, numerous advertising platforms and presence of social sites.
Based on verticals, cross platform and mobile advertising market is segmented into consumer goods, retail, restaurant, telecom and I.T, banking, financial services, insurance, media and entertainment, transportation and logistics, supply chain, manufacturing, healthcare, academia and others. The global market for cross platform and mobile advertising is segmented into North America, Europe, Asia-Pacific and LAMEA (Latin America, Middle East and Africa).
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