Allied Market Research published a new report, titled, “Mouthwash Market Type, Flavor, Sales Channel, End user, Nature: Global Opportunity Analysis and Industry Forecast, 2022-2029” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.

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Increase in awareness about oral hygiene and increase in purchasing power of consumers is the main factor that boosts growth of the mouthwash market, globally. Along with this, increase in application of cosmetic mouthwash is yet another reason that fuels growth and its purchase would increase in the coming years.

In addition, social media influence and advertisements of popular brands such as Listerine is creating a large customer base. The compliance of medical associations and approvals by dentists is also inclining a large group of people.

Apart from driving factors and advantages of the product, there are also restraints or limiting factors that regulate growth of the market. Side effects of using mouthwash on a daily basis includes mouth allergies, dentures, formation of tartars, impact on taste buds, and teeth sensitivity. However, there are products, which are recommended by dentists that cannot cause any side effects and stop microbial growth in the mouth, which inclines people toward using these personal hygiene products.

North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA).

North America has the largest share of the mouthwash market. It is also recommended by the American Dental Association to use this as a healthcare product to reduce chances of mouth cancer.

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The key market players profiled in the report include:

• GlaxoSmithKline plc
• Reckitt Benckiser Group plc.
• Procter & Gamble
• 3M Co
• Unilever plc
• Church & Dwight Co. Inc.
• Colgate-Palmolive Company
• Royal Philips N.V.
• Henkel AG & Co. KGaA
• Kao Corp
• Johnson & Johnson
• Hawley & Hazel
• Amway
• Caldwell Consumer Health
• Dr. Harold Katz
• Others

Key Benefits of the Report:

• This study presents the analytical depiction of the global mouthwash market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global mouthwash market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global mouthwash market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed global mouthwash market analysis based on competitive intensity and how the competition will take shape in coming years.

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