Allied Market Research published a new report titled, ” orange juice market The report provides a comprehensive analysis of key growth strategies, drivers, opportunities, key segments, an analysis of Porter’s five forces and the competitive landscape. The study is a helpful source of information for market players, investors, VPs, stakeholders and new entrants to gain a complete understanding of the industry and determine the steps to be taken to gain a competitive advantage.
Orange juice is extracted by squeezing the orange fruit. Orange is a citrus fruit belonging to the Rutaceae family, widely produced in Brazil, China and India.
Juice is extracted from different species of oranges that have different characteristics such as sweet orange, blood orange, navel orange, clementine, tangerine, Valencia and hamlin. Oranges contain juice vesicles, also known as citrus kernels, which make up the membranous material of the endocarp and hold large amounts of juice.
According to the United States Code of Federal Regulation, orange juice is “the unfermented juice obtained from a ripe orange of the species Citrus sinensis or a citrus hybrid commonly called amber sweet.” Orange fruits have been cultivated in China and Southeast Asia since ancient times. The nutritional properties and health benefits of oranges have led to an increase in its consumption across the world
The commercial orange juice industry was developed in the 1920s, and improvements in technology since then have led to the development of variants in commercial orange juice. Common types of commercial orange juice are frozen concentrated orange juice, not canned orange juice, freshly squeezed juice, mixed juice, dehydrated orange juice, and others that are used as ready-to-drink (RTD) packaged beverages. are manufactured as.
Brazil is the largest producer of orange juice followed by Florida.
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The Coca-Cola Company, PepsiCo, Nestle, ITC Ltd., Dabur, Aldi, Florida’s Natural Growers, Ocean Spray, Tree Rip Fruit Company, Uni-President Enterprises Corporation, Mother Dairy, Harmony Inc., National Grape Cooperative Association Inc. Natalie’s Orchid Island Juice Company, Kotobuki Realty Co., Ltd., Hangzhou Wahaha Group, JAB Holding Company, Fresh Del Monte Produce, Navon F&B, Wana Beverages, Yangshengtang Co., Ltd.,
COVID-19 Scenario Analysis
The COVID-19 pandemic scenario has led to an increase in the sales of orange juice, owing to the inclination of consumers towards healthy and disease-boosting beverages. Although the demand for orange juice has increased, it is finding it difficult to meet the requirements due to disruption in the supply chain.
The initial lockdown scenario led to temporary closure of manufacturing plants and loss of manpower, affecting orange juice production. Difficulty in procuring raw orange fruits due to low mobility led to a decrease in the production of orange juice in the market.
Export and import restrictions imposed in several countries disrupted the global supply chain of the orange juice market, affecting the cultivators of the orange fruit.
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Top Influencing Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
Orange juice contains sugars, acids, vitamins, minerals, pectin and other coloring components, which make it a healthy drink. Orange juice is produced domestically, by merchants and vendors, and commercially by large-scale beverage industries.
Investment in R&D, increased health and fitness awareness, immune-boosting properties, high vitamin C content, enhancement in food processing technology, fortification of orange juice, use of orange juice in other drinks, shelf life and storage Enhanced positioning, Launch of organic orange juice, Leaning towards improving product quality, Enhanced quality control during processing, Regulated measurement in BRICS, Availability of juice mix, Increase in distribution channel, Increase production of orange fruit , Business of orange juice, Employment generation, Health benefits of orange juice, Consumption as breakfast drink, Development of variants in orange juice, Sanitation control in manufacturing plants, Government initiatives, Change in eating habits, Aseptic Packaging, in addition to preservatives and sweeteners to enhance flavour, attractive packaging, increase in urbanization, and rising disposable income are the major drivers. Factors driving the growth of orange juice market.
The trends of the global orange juice market are as follows:
Health benefits of orange juice
The need for orange juice has increased due to the presence of its rich taste and high nutritional content such as vitamin C, potassium, thiamin, folate, flavonoids, phytochemicals, antioxidant, anti-inflammatory and anti-bacterial properties. It helps in maintaining a healthy digestive system and immune system, enhances detoxification and blood circulation, reduces inflammation, controls diabetes, improves heart health, cures anemia, cholesterol Reduces and prevents scurvy.
Major manufacturers of orange juice are inclined to increase the shelf life and nutritional value of the product. The launch of fortified orange juice, organic orange juice, frozen orange juice, and dehydrated orange juice presented new opportunities for growth.
Fortification with calcium, vitamin D, omega 3-fatty acids and other minerals increases the need for processed orange juice. Cold fruit pressing technology and advanced packaging, which can prolong the shelf life of the product and make it more attractive. has been a factor in increasing market share.
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Key benefits of the report:
This study presents an analytical depiction of the global orange juice industry along with current trends and future projections to determine impending investment pockets.
The report presents information related to key drivers, restrictions and opportunities along with a detailed analysis of the global orange juice market share.
The current market has been quantitatively analyzed from 2020 to 2027 to highlight the growth scenario of the global Orange juice market.
Porter’s analysis of the five forces shows the potential of buyers and suppliers in a market.
The report provides a detailed global Orange Juice market analysis based on competitive intensity and how competition will shape up in the coming years.
Questions Answered in the Orange Juice Market Research Report:
What are the major players operating in the global orange juice market?
What are the current trends affecting the market in the next few years?
What are the driving factors, restrictions and opportunities of the market?